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If you have a specific dating need to be fulfilled -- from the sacred to the scandalous -- there's probably a site for you, many with their own apps as well. That's where it's heading."Among the satisfied customers are Melissa Levine, 27, a physician assistant, and Corey Pew, 29, an engineer.

The niches range from ethnic, religious or age-based to sites for occupations (Farmers Only.com) or eating preferences (Veggie Date.org). They met on the niche site JDate, for Jewish singles, and will marry next month."As an engineer, you don't meet a whole lot of girls on a daily basis," says Pew, a graduate student in mechanical engineering at the University of Washington in Seattle. Levine was moving there as well and started looking online for Austin daters.

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I wanted to show that god-fearing folks steeped in old-fashioned values are just as susceptible to the effects of shifting sex ratios as cosmopolitan, hookup-happy 20-somethings who frequent Upper East Side wine bars. One of my web searches turned up a study from Trinity College’s American Religious Identification Survey (ARIS) on the demographics of Mormons.

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This Valentine's Day, fewer singles searching for love are tethered to laptops or those other technological relics: desktops.

Just as other industries have watched online traffic and business migrate from the Web to mobile devices, the dating industry has been rolling out apps that are connecting hearts, and breaking them, in surprising new ways and splintering an audience once captured almost exclusively by the goliaths of online dating."I see the industry breaking off into a billion different directions," says Marc Lesnick, founder of i Date, an annual trade show for the online dating industry.

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